Proper Identity Management on Online Platforms
The internet is a valued platform the world over. Many people in the world use the internet for many activities. Its use for advertisement is rampant. However, there is a good number of people who use the platform to build their own brands. The brand can be your own name that you want to sell to make money or for other reasons. Creating of a brand from your own name starts with creating an online profile.
Creation of an online identity is an easy task. However, managing that profile and what to appear when searched is not as easy. This is because from most search engines, when your name is searched, everything about you is revealed. In some cases, you might not want some aspects of your life to be revealed when searched on a search engine. This poses a problem. You want to hide some parts of your life online. How can you achieve this?
You cannot talk about online identity management without including search engine optimization. The advantage of using search engines is that you are in control of determining what appears. Using this concept, you can determine information that appears after your name is searched. In the business world, SEO is used to ensure that you get a competitive advantage over your competitors. This is when it comes to selling products online that are also sold by competitors.
One good example of a case of online identity management issues is the case of Michael Bullard Jr. He was involved in legal cases in court. Most information about him and his life was revealed due to the court case. This included his images. The main issue arises when it comes to using search engines to search the person. When searched, information about his court cases and outcomes is revealed predominantly. This includes the images taken when he was in custody.
There is definitely an identity issue in Michael Bullard situation. How can he or any other person control what appears when one searches their name? Can he determine what aspects to appear and what not to appear? Well, there are solutions to people such as Mike Bullard Jr. This is through optimization of what appears online. Using optimization, you actually prioritize specific information to be viewed when your name is searched.
Due to the increased traffic on the internet, it is important for people to check what appears when their names are searched. You can then do online identity management so as to give people an image about yourself that you want portrayed. When you do this, you are able to build your brand name as you want and proceed to use the established brand for various ventures in your life.
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