Creating A Relation With The Community Around Your Business
The community where this company is situated is extremely important. They have a huge effect on how you will run the business and whether or not it will be successful. Rejection from the community can prove difficult for any company. There is no business that can grow in a unfriendly environment. You need to be in good terms with them at all times. There are a number of ways that your company can improve and ensure good relations with the community.
An empowered community will be a catalyst for god relations. You can allocate this service to some of the locals. It creates a feeling that they are a part of the company. This ownership feeling will make them feel that they need to protect the business at all times. It will create an initiative in them to create a good environment for you to function in. They become your informant which is advantageous to the business.
You should also offer sponsorships to the community. This is a great way to give back to the community. The community can select students who need more help to learn. You can also pick the best students in their exams and sponsor them to the next education levels. Another sponsorship can be through co curricular activities like sports. You sponsor sporting events, you can sponsor community events like church fundraising functions.
You can partner with other companies and hold charity events. A race like a marathon can be conducted and all the money that will be collected can be put to a charity that is within the community. Make long term projects like building health facility that will benefit the community for long and collaborate with other agencies. Try and have regular projects in the community after a specific short period of time. It keeps making your impact fresh each time in their minds. You must form a relationship with the leaders in the community. People follow their leaders and listen to them, use these leaders to form relationships with the community. Get in touch with formal and also informal leaders.
In any environment communication is very vital. Create communication mediums between the company and community. you can choose representatives in the community who will be communicating any concerns the company has to you. Have some public interactions before making decisions within your business that will have direct effects on the community present. This communication makes them feel loved which will be great for the business.Make this connection in the early stages of your company.It would be easy forming bond with them when you show that you care from the start. Doing this task later in the project may face a lot of rejection which can cost you in the long run.